If you haven't heard of master data management (MDM) yet, you will. If you didn't realize that you use master data every day, you do. If you didn't know that MDM can help boost your company's bottom line, it can.
MDM is the process that organizes, unifies, and eliminates duplication of customer, product, and logistical records, as well as other key pieces of information that businesses have to track every day. And it does this across different departments, platforms, and systems. Simply put, master data is the core customer and operational data that gets used in virtually every significant process and transaction that a business conducts.
So what does this mean for an organization in practical terms? MDM enables companies to boost their bottom line by
* reducing the cost of mailings, marketing campaigns, and lead acquisitions
* allowing for faster sales lead processing
* improving the quality of service in customer service departments and call centers
* strengthening sales and marketing functions
Download this informative podcast featuring Lyndsay Wise, senior analyst at Technology Evaluation Centers (TEC), and Anurag Wadehra, vice president of marketing and product management at Siperian, a leading MDM and customer integration solution provider, today. You'll find out more about MDM, including how to get started, what strategies to bring to the table, and all the benefits you can expect.
MDM is the process that organizes, unifies, and eliminates duplication of customer, product, and logistical records, as well as other key pieces of information that businesses have to track every day. And it does this across different departments, platforms, and systems. Simply put, master data is the core customer and operational data that gets used in virtually every significant process and transaction that a business conducts.
So what does this mean for an organization in practical terms? MDM enables companies to boost their bottom line by
* reducing the cost of mailings, marketing campaigns, and lead acquisitions
* allowing for faster sales lead processing
* improving the quality of service in customer service departments and call centers
* strengthening sales and marketing functions
Download this informative podcast featuring Lyndsay Wise, senior analyst at Technology Evaluation Centers (TEC), and Anurag Wadehra, vice president of marketing and product management at Siperian, a leading MDM and customer integration solution provider, today. You'll find out more about MDM, including how to get started, what strategies to bring to the table, and all the benefits you can expect.
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