Customer data integration (CDI) has become one of the buzzwords within the master data management (MDM) industry. Although the concept of creating a single organizational view of the customer is noble and desirable, its value should also be justified by organizations. To implement a customer data hub that only creates a centralized view of an organization's customer-related data does not affect a company's bottom line, unless business units have bought into the initiative and tie it to the organization's strategy. Customer turnover, collections, call centers, and marketing initiatives can be monitored, consolidated, and improved through CDI. However, to ensure successful CDI implementations, solutions should be driven and managed by the business units to ensure buy-in, and to increase the value associated with customer-related data.
In addition to the collaboration and buy-in needed to ensure a successful project, the type of CDI initiative and the architectural style chosen to implement it play important roles in the use and view of customer data. CDI hubs are used differently depending on the way they deliver information to users. It becomes important to choose a style compatible with the organization's current business needs, with the knowledge that these needs will change over time, and that as a result, the CDI architecture may change as well.
An Overview of Siperian's Product Offerings
Siperian is a leading San Mateo, California (US)-based CDI vendor for the health and life sciences industry. The vendor's solutions allow customers to create, consolidate, and present a single view of customer-related data based on their organizations' needs and maturity within their CDI or MDM environments. Siperian's product offerings reflect the business needs of organizations, and provide businesses with the ability to reduce operational costs and improve compliance when implemented in alignment with the organizations' business processes. This occurs through the management of customer-related data by creating a singular view of the customer across the organization, and by providing the appropriate views of that data to business units across the organization, based on their needs.
CDI hubs enable organizations to develop centralized customer data management structures, and to contribute to the ongoing data quality activities required to ensure successful CDI initiatives. Different hub styles, coupled with vendor product offerings, provide organizations with the ability to build and structure their customer information to enhance the customer experience, and to supply employees with the right information when they need it.
Siperian offers three products with differing architectural styles, namely Master Identity, Master Data Management, and Operational Views, to meet the varied requirements of an organization's customers based on the maturity of its CDI environment. These styles provide organizations with different benefits based on the way these organizations choose to apply CDI. Organizations may want a total approach to CDI immediately; that is, to manage their organization-wide CDI and MDM initiatives from the start. However, the implementation of a CDI initiative in stages provides organizations with stronger frameworks to develop and maintain their CDI environments and data quality initiatives over time.
In addition to the collaboration and buy-in needed to ensure a successful project, the type of CDI initiative and the architectural style chosen to implement it play important roles in the use and view of customer data. CDI hubs are used differently depending on the way they deliver information to users. It becomes important to choose a style compatible with the organization's current business needs, with the knowledge that these needs will change over time, and that as a result, the CDI architecture may change as well.
An Overview of Siperian's Product Offerings
Siperian is a leading San Mateo, California (US)-based CDI vendor for the health and life sciences industry. The vendor's solutions allow customers to create, consolidate, and present a single view of customer-related data based on their organizations' needs and maturity within their CDI or MDM environments. Siperian's product offerings reflect the business needs of organizations, and provide businesses with the ability to reduce operational costs and improve compliance when implemented in alignment with the organizations' business processes. This occurs through the management of customer-related data by creating a singular view of the customer across the organization, and by providing the appropriate views of that data to business units across the organization, based on their needs.
CDI hubs enable organizations to develop centralized customer data management structures, and to contribute to the ongoing data quality activities required to ensure successful CDI initiatives. Different hub styles, coupled with vendor product offerings, provide organizations with the ability to build and structure their customer information to enhance the customer experience, and to supply employees with the right information when they need it.
Siperian offers three products with differing architectural styles, namely Master Identity, Master Data Management, and Operational Views, to meet the varied requirements of an organization's customers based on the maturity of its CDI environment. These styles provide organizations with different benefits based on the way these organizations choose to apply CDI. Organizations may want a total approach to CDI immediately; that is, to manage their organization-wide CDI and MDM initiatives from the start. However, the implementation of a CDI initiative in stages provides organizations with stronger frameworks to develop and maintain their CDI environments and data quality initiatives over time.
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