Everywhere you look within organizations, there is content. All this content needs to be managed. At first it was static information, and documents published on the Internet needed management solutions. As a result document management (DM) emerged as the mechanism or process to create, capture, manage, store, and deliver these documents to the right departments and individuals.
Digital Assets
Today, electronic media is more then just on-line text. Organizations are using images, video, and audio files and other digital formats within organizations that need to be managed as well. Digital assets are often time consuming to create, but they are valuable to organizations because digital assets attract the attention of clients, whether internal or external to the organization.
Digital assets require a format and management process that enables re-use. When looking for a solution, one question that faces organizations is whether a DM system is capable of supporting their needs or if a digital asset management (DAM) solution it more appropriate.
To determine this answer, an organization must understand the difference between the two solutions. This is a difficult task because there is confusion in the market between DM and DAM solutions. This article will investigate what is unique to a DAM solution and why organizations need a DAM to manage other types of data instead of just text documents.
Document Management
Organizations use document management to assist with the management, creation, workflow, and the storage of documents within different departments. A DM solution uses databases for storage, and workflow engines to design and support workflows, including business rules and metadata.
Document management systems are often used in industries where there are high volumes of documents, such as in the insurance, health care and government industries. Increasingly DM solutions are evolving into Web content management (CM) systems.
Digital Asset Management
Digital asset management (DAM) solutions are also referred to as media asset management (MAM), entertainment media asset management (EMAM), brand resource management (BRM), marketing content management (MCM), and asset management (AM). DAM focuses on organizations specifically with digital assets, such as the entertainment or advertising industry, and is used in situations where asset reproduction is important. Often organizations combine a DAM solution with a CM solution to maintain their web site. Consequently, DAM and CM vendors acquire one or the other to combine their solutions into an integrated solution.
Digital Assets
Today, electronic media is more then just on-line text. Organizations are using images, video, and audio files and other digital formats within organizations that need to be managed as well. Digital assets are often time consuming to create, but they are valuable to organizations because digital assets attract the attention of clients, whether internal or external to the organization.
Digital assets require a format and management process that enables re-use. When looking for a solution, one question that faces organizations is whether a DM system is capable of supporting their needs or if a digital asset management (DAM) solution it more appropriate.
To determine this answer, an organization must understand the difference between the two solutions. This is a difficult task because there is confusion in the market between DM and DAM solutions. This article will investigate what is unique to a DAM solution and why organizations need a DAM to manage other types of data instead of just text documents.
Document Management
Organizations use document management to assist with the management, creation, workflow, and the storage of documents within different departments. A DM solution uses databases for storage, and workflow engines to design and support workflows, including business rules and metadata.
Document management systems are often used in industries where there are high volumes of documents, such as in the insurance, health care and government industries. Increasingly DM solutions are evolving into Web content management (CM) systems.
Digital Asset Management
Digital asset management (DAM) solutions are also referred to as media asset management (MAM), entertainment media asset management (EMAM), brand resource management (BRM), marketing content management (MCM), and asset management (AM). DAM focuses on organizations specifically with digital assets, such as the entertainment or advertising industry, and is used in situations where asset reproduction is important. Often organizations combine a DAM solution with a CM solution to maintain their web site. Consequently, DAM and CM vendors acquire one or the other to combine their solutions into an integrated solution.
thanks
ReplyDeletePeople usually mix the document management and digital asset management and it takes few examples to make it clear that where the difference in two lies.You wrote it very well.Thanks for sharing such a blog.Keep it up!
ReplyDeletedigital signatures
I use Ideals virtual data room for digital documents management. I think it is even more comfortable that paper documents. I save money and time. Using digital documents together with VDR is very convenient.
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